More than Just Clothing
‘The Overflow’ began with a quiet moment. A night on the couch, watching EGO: The Michael Gudinski Story. Somewhere in that film, in Gudinski’s fierce love for Australian talent, something stirred. I realised how many of us care deeply about supporting local, yet rarely know how to show it.
So I started building something that could.
I’m Fletcher, a 24yo Aussie who loves this country through all its achievements and shortcomings.
While most graphic tees on the market feel like they’ve been lifted straight from an American bargain bin with touristy slogans, and depictions of overseas landmarks that have nothing to do with life Down Under, every print I design for ‘The Overflow’ is tied to a corner of Australian culture, and reflects what it truly means to be Australian.
What makes each piece even more meaningful is that 20% of profits are donated to an Australian charity dedicated to nurturing homegrown talent. So when you choose a music‑inspired design, you’re helping a local musician. When you pick a film‑inspired piece, you’re supporting the Australia film industry. And when you choose something that celebrates Australian sport, you’re backing the athletes who’ll shape our future.
It’s clothing with purpose, inspired by this place we call home.
How We Got Our Name
Why ‘The Overflow’?
The name comes from Banjo Paterson’s Clancy of the Overflow; a poem about longing for escape, for space, for something that feels real. That feeling sits at the heart of this brand.
Your escape might be a campsite, a long drive, a night out, or a quiet moment to breathe. Wherever it is, I hope these pieces come along with you.
Our Trajectory
I’d love to say ‘The Overflow’ produces 100% Australian-made clothing. But the truth is, the industry here is small, stretched, and hard for young brands to access. With a lack of skilled workers, pattern makers, machine operators and so on, it is often not financially viable for start ups to pursue locally made products. And that’s where ‘The Overflow’ is sitting right now.
‘The Overflow’ will become a 100% Australian owned, sourced, designed and produced clothing brand - going well beyond what is officially defined as “Australian Made”. That’s our long-term mission. But that journey is still unfolding.
So for the moment:
* Our cotton is sourced from Australia and a mix of international countries.
* Our garments are ethically produced in China, Vietnam, and Bangladesh.
* Every piece is printed here in Australia.
Join 'The Overflow' Family
‘The Overflow’ isn’t just a clothing label. It’s a growing community of people who believe Australia and Australians deserve to be seen, supported, and celebrated.
If that mission speaks to you, then you’ve come to the right place.
Shop our collection and back the next wave of Australian dreamers, doers and go-getters.